Author name: Nadia Alexander-Khan

By Millie Harper Contributing Writer, Behavioural Strategy & Cultural Insight Featuring commentary and insight from Nadia Alexander-Khan, British Film Producer

In the upper floors of London’s glass towers, where capital has traditionally flowed towards property, private equity and financial engineering,

In the past decade, Britain’s brand economy has undergone a structural shift that few outside senior boardrooms have fully recognised.

In British boardrooms, marketing is still too often framed as a battle of budgets and creative flair. Yet the more

In the coming decade, the competitive advantage of British brands will not be determined by scale, spend, or even product